AI Receptionist for Car Dealerships
Stop Losing £500+ Per Missed Sales Call
Answer every enquiry 24/7, qualify leads instantly, book test drives automatically, and sync with your DMS. Capture weekend and after-hours buyers before competitors do. 85% call first—never send them to voicemail again.
Built for Car Dealerships
Stop losing £15,000+ per month in weekend calls. Capture every AutoTrader lead, qualify buyers instantly, and book test drives while your BDC team is off.
Instant Lead Qualification
Ask new vs used, budget range, trade-in status, and financing needs in the first 60 seconds. Route hot leads to sales immediately with full buyer context.
24/7 Test Drive Booking
Answer after-hours enquiries from shoppers browsing AutoTrader at 10pm. Check vehicle availability, offer time slots, confirm appointments, and send automated reminders.
Service Appointment Scheduling
Book MOTs, servicing, warranty work, and repairs directly into your service department calendar. Confirm customer vehicle details and preferred dates automatically.
Inventory Question Handling
Answer 'Do you have a 2023 BMW 3 Series in black?' instantly by checking your live inventory feed. Provide specs, pricing, and book viewings without tying up sales staff.
Smart Departmental Routing
Identify Sales, Service, Parts, Finance, or Trade-In enquiries and route to the right team. Hot leads get transferred immediately; others create CRM tasks with full notes.
DMS Integration
Sync with DealerSocket, CDK Drive, Kerridge, AutoLogic, and other dealer management systems. Every lead, appointment, and enquiry flows directly into your existing workflow.
Real Dealerships Using DeskCaller
"We were losing £15,000 per month in missed calls during weekends—when 40% of our buyers are actively shopping online"
"Saturday and Sunday are our busiest traffic days on AutoTrader and our website, but our BDC team is off. Buyers call, hit voicemail, and book a test drive at the next dealership that answers. DeskCaller captures every weekend enquiry, qualifies whether they're ready to buy or just browsing, and books test drives for Monday morning. Last month we closed 12 deals—worth £132,000 in gross profit—from leads that came in Saturday night and Sunday. We would've lost every single one before."
James Patterson, Sales Manager
Multi-franchise dealership, Birmingham
"Our BDC team was spending 70% of their time answering 'What's your price on this car?' calls—now they focus only on hot leads"
"We'd get 200+ calls per week asking basic questions: 'Is this car still available?' 'What's the monthly payment?' 'Do you take part-ex?' Our £35K/year BDC agents were glorified receptionists instead of closers. DeskCaller now handles all the routine questions, checks inventory in real-time, and only transfers genuinely interested buyers who've confirmed budget and trade-in status. Our BDC conversion rate went from 12% to 31% because they're only talking to qualified leads. We're selling 8 extra cars per month without hiring anyone."
Sarah Mitchell, General Manager
Used car supermarket, Manchester
"The AI converted a 9pm Finance enquiry into a £28,000 SUV sale—while our F&I manager was at home with his kids"
"A customer called Thursday at 9pm asking about PCP rates on a Nissan Qashqai. Our showroom was closed, but DeskCaller answered, confirmed they had a £3,000 deposit and £350/month budget, checked that the Qashqai fit their needs, and booked them for a Saturday test drive. They showed up, loved it, and bought it. The AI captured full contact details, budget, family size, current car, and preferred handover date. Our F&I manager walked into Saturday morning with a deal 80% closed. That one call paid for DeskCaller for 6 months."
Marcus Rodriguez
Nissan main dealer, Leeds
Real call: £22,000 used car lead captured at 8pm on Sunday
Watch how the AI checks inventory, provides trade-in estimate, calculates finance, and books a test drive—all while your showroom is closed.
🤖 DeskCaller AI
Good evening, thank you for calling Manchester Motors. How can I help you today?
👤 Customer
Hi, I'm looking at a 2022 VW Golf GTI on your website—is it still available?
🤖 DeskCaller AI
Let me check for you. Yes, the 2022 Golf GTI in Tornado Red with 15,000 miles is still here. Are you interested in booking a test drive?
👤 Customer
Yes, but I wanted to ask—I have a 2018 Golf to trade in. Would you take that as part-ex?
🤖 DeskCaller AI
Absolutely, we accept part-exchanges. Can you tell me the make, model, year, mileage, and condition of your current Golf so I can get you an indicative valuation?
👤 Customer
It's a 2018 Golf Match, 58,000 miles, one owner, full service history. Condition is excellent—no scratches or dents.
🤖 DeskCaller AI
Perfect. Based on that, I'd estimate a part-ex value around £9,500-£10,500, subject to inspection. The GTI is priced at £21,995. Are you looking to finance the balance, or would you be paying cash?
👤 Customer
I'd want to finance it. What are the monthly payments like?
🤖 DeskCaller AI
With a £10,000 part-ex and financing the remaining £12,000 over 48 months at 6.9% APR, you're looking at around £285 per month. Does that fit your budget?
👤 Customer
Yes, that works for me. Can I come see it this week?
🤖 DeskCaller AI
Certainly. I have availability Tuesday at 4pm, Wednesday at 11am or 2pm, or Saturday at 10am. Which works best for you? And can I get your full name and mobile number to confirm the appointment?
👤 Customer
Saturday 10am is perfect. My name is David Thompson, mobile is 07700 900789.
🤖 DeskCaller AI
Excellent, David. I've booked you for a test drive on Saturday 8th March at 10am for the 2022 Golf GTI. You'll receive a confirmation text shortly. Our sales team will be ready with your part-ex valuation paperwork. Is there anything else I can help with tonight?
👤 Customer
No, that's perfect. Thanks for your help!
Works With Your Existing DMS
Seamlessly integrates with DealerSocket, CDK Drive, Kerridge, AutoLogic, Pinewood DMS, and 50+ other systems. Every lead syncs automatically with full buyer qualification.
Common Questions From Car Dealerships
Can the AI qualify leads by asking about new vs used, budget, trade-in, and financing preferences before transferring to sales?↓
Yes. Your AI receptionist opens with: 'Are you looking for a new or used vehicle? What's your budget range?' Then asks: 'Do you have a car to trade in? If so, what's the make, model, year, and mileage?' And: 'Are you planning to finance, lease, or pay cash?' It captures all qualification details in 60-90 seconds and creates a hot lead with full context. You can set rules like 'Transfer immediately if budget is £20K+ and they have a trade-in' or 'Create CRM task if they're just researching.' Your sales team only talks to qualified, motivated buyers.
Does it integrate with DealerSocket, CDK Drive, Kerridge, AutoLogic, or Pinewood DMS to check inventory and create leads automatically?↓
Absolutely. DeskCaller integrates with DealerSocket, CDK Drive, Kerridge, AutoLogic, Pinewood DMS, and 50+ other dealer management systems. When a customer asks 'Do you have a 2023 Audi A4 in black?' the AI checks your live inventory feed and responds: 'Yes, we have 2 in stock—would you like to book a viewing?' Every captured lead automatically creates a customer record in your DMS with full notes: vehicle interest, budget, trade-in details, contact info, and appointment time. Your sales team sees it in their pipeline immediately.
What happens when a customer calls at 9pm on Sunday asking about finance options for a specific car on your website?↓
Your AI answers instantly, checks that the vehicle is still available, and asks: 'Are you interested in PCP, HP, or leasing? What deposit can you put down, and what monthly payment fits your budget?' It provides ballpark payment estimates (e.g., '£12,000 over 48 months at 6.9% APR is around £285/month'), books a test drive for the next available day, and flags it as 'Hot Finance Lead' for your F&I team. The customer gets immediate answers instead of waiting until Monday and calling three other dealerships. You capture the sale before competitors even open.
Can it handle service appointment bookings for MOTs, servicing, warranty work, and repairs separately from sales enquiries?↓
Yes. The AI asks: 'Are you calling about Sales or Service today?' If Service, it routes to your service scheduler and asks: 'What type of service do you need—MOT, annual service, repair, or warranty work? What's your vehicle registration and preferred date?' It checks your service calendar for availability, offers time slots, confirms the booking, and sends automated reminders. Service appointments sync directly with your DMS service planner. Your service advisors see the booking with customer vehicle details and requested work already logged.
Does it answer inventory questions like 'Do you have a 2022 BMW 3 Series in black?' without tying up sales staff?↓
Absolutely. The AI connects to your inventory feed (via DMS integration or website scraper) and responds in real-time: 'Yes, we have a 2022 BMW 320i M Sport in Sapphire Black with 22,000 miles, priced at £24,995. It has full leather, sat nav, and reversing camera. Would you like to book a viewing or test drive?' If the exact spec isn't available, it suggests: 'We don't have that exact combination, but we have a similar 3 Series in Mineral Grey. Would you like to see photos?' Your sales team only gets involved when the customer is ready to visit.
What if a customer asks technical questions like 'Does the hybrid qualify for the Plug-in Car Grant?' or 'What's the towing capacity?'↓
You train the AI on common questions during setup. For grant eligibility, it says: 'The Plug-in Car Grant ended in 2022, but this hybrid qualifies for reduced company car tax at 8% BIK rate.' For towing capacity, it references your inventory data: 'This model has a towing capacity of 1,800kg braked. Are you planning to tow a caravan or trailer?' For highly technical questions outside its knowledge, it says: 'That's a great question—let me connect you with our product specialist who can give you the exact details,' and transfers or creates a callback task.
How quickly can we go live? We're losing £15,000+ per month in weekend and after-hours calls right now↓
48-72 hours for most dealerships. We'll need: (1) your DMS API credentials or inventory feed URL, (2) your sales team's working hours and transfer rules, (3) common questions you get (finance options, part-ex process, delivery times, warranty), and (4) your service department calendar access. We train the AI on your inventory, test it with dealership scenarios (new car enquiry, used car with trade-in, service booking), and you're live. Weekend traffic is your highest-intent shoppers—you can't afford to send them to voicemail.
What's the ROI? How many captured sales does it take to pay for itself?↓
If your average gross profit per car sale is £2,000-£3,000, you need just 1 additional sale per month to break even. Most dealerships report capturing 8-15 extra sales per month from after-hours and weekend calls that previously went to voicemail or overwhelmed BDC. That's £16,000-£45,000 in monthly gross profit that would've gone to competitors who answered faster. One lost weekend call—like a £28,000 SUV sale that goes to the dealership down the road—costs you more than an entire year of DeskCaller. The AI pays for itself in week one for most franchises.
Stop Losing £15,000+ Per Month to Voicemail
See exactly how DeskCaller qualifies leads, books test drives, answers inventory questions, and syncs with your DMS—capturing weekend buyers while your team is off. Live in 48 hours.