AI Receptionist for Mortgage Brokers
Answer Every Lead Within 5 Minutes
Contact leads within 5 minutes, not 30, qualify borrowers 24/7, book Agreement in Principle appointments instantly, and handle rate enquiries compliantly. Stop losing £3K-£10K per completed case to slow response times. Live in 48 hours.
Calculate Your Lost Commission
See how much revenue you are losing to missed leads and slow response times
Why Mortgage Brokers Lose Loans
Every missed lead costs £25-£150 in wasted marketing spend, plus £3K-£10K in lost commission. Borrowers tend to go with whoever responds first.
Speed-to-Lead is Everything
Brokers who reply within 5 minutes are far more likely to win the business than those who wait 30 minutes. You are processing applications, meeting clients, and working deals. Inbound leads from comparison sites and property portals arrive and sit unanswered for 20-45 minutes. Borrowers approach several brokers at once and tend to go with whoever responds first. A single missed purchase lead can mean thousands in lost commission, plus the future remortgages that borrower would have brought.
After-Hours Leads Go to Competitors
Borrowers research rates in the evenings and at weekends, when a rate change feels urgent. They click 'Call Now' from your Google ads at 8pm on a Saturday. Your voicemail says 'Call back Monday.' A rival broker picks up in two rings, collects income and property details, and emails a decision in principle within 15 minutes. You lose the £180K remortgage (£3,200 commission) to whoever simply answered the phone.
Lead Spend Wasted on No-Contact
You spend £25-£150 per lead from comparison sites and property portals. Many of those leads never get contacted at all, lost to timing gaps, staffing constraints, or high call volume when rates move. That can add up to thousands each month in pure waste. Even worse, rival brokers cherry-pick your warm leads by calling them first while you are with clients or outside office hours. Your marketing budget funds their pipeline.
Built for Mortgage Brokers
From Lead Qualification to Case File Creation
Your AI receptionist qualifies borrowers, books Agreement in Principle appointments, and stays compliant with FCA rules and MCOB while you focus on completing cases.
Loan Purpose & Property Qualification
Borrowers provide loan purpose (purchase, remortgage, capital raising), property type (house, flat, new-build, buy-to-let), estimated value, and location. AI checks the enquiry against your lender panel and FCA permissions, identifies product type (residential, buy-to-let, Help to Buy, Shared Ownership), routes purchase leads to purchase specialists, and remortgages to the remortgage team.
Borrower Financial Pre-Screening
Collect income type (employed/PAYE, self-employed with SA302 / tax-year overviews), a credit estimate (clean, good, fair, or some adverse credit), deposit source (savings, gift, sale proceeds), and employment status (2+ years, recent change, gaps). Filter out unqualified leads (adverse credit no panel lender will consider, no verifiable income, cases outside your lender panel) before they consume loan officer time. Route high-quality leads (clean credit, 20%+ deposit, stable income) to senior LOs immediately.
Rate Inquiry Handling & Compliance
Borrowers ask: 'What is your rate?', 'Can you beat 6.5%?', 'How much are the fees?' AI provides a compliant response: 'Rates depend on your credit, loan amount, deposit, and property type. I can connect you with an adviser who will give you accurate pricing based on your specific circumstances.' Never quotes rates (in line with FCA rules and MCOB), avoids misleading rate promises, escalates complex pricing to a qualified loan officer, and keeps every interaction compliant.
Agreement in Principle Appointment Booking
Qualified borrowers (good credit, stable income, on-panel case) book Agreement in Principle calls with loan officers. AI checks the LO calendar (Google, Outlook), offers the next available 30-45 minute slots, routes by case type (purchase to a purchase specialist, buy-to-let to a BTL expert), confirms via SMS with a document checklist (payslips, SA302s, tax returns, bank statements), and sends a reminder 24 hours before the call. No back-and-forth scheduling emails, instant booking 24/7.
Lead Source Tracking & Attribution
Identify the lead source (MoneySuperMarket, Compare the Market, Rightmove, Zoopla, Google Ads, Facebook, referral, website, repeat client). Tag every enquiry with source, timestamp, case type, and borrower quality (A, B, C tier). Track which sources convert best, which waste budget, and which generate high-value clients. Close the loop from ad spend to completed case, eliminating marketing waste on underperforming channels.
Purchase vs Remortgage Routing
Purchase leads (first-time buyers, home movers, investors) route to the purchase team with urgency flags (offer accepted, chain pressure, need an Agreement in Principle ASAP). Remortgage leads (rate switch, capital raising, debt consolidation) route to remortgage specialists with current mortgage details (balance, rate, years remaining). Capital-raising remortgages flag fund usage (home improvements, debt consolidation, investment) for LTV and approval considerations.
Twenty7Tec, Smartr365 & OMS Integration
Every enquiry syncs with Twenty7Tec, Mortgage Brain, IRESS, Smartr365, or One Mortgage System (OMS). New leads auto-create in your sourcing and CRM system with loan purpose, borrower financials, property details, and source attribution. Agreement in Principle appointments appear in the LO calendar instantly. The document checklist is sent automatically. No manual data entry between the call and the case file.
Urgent vs Standard Lead Prioritization
Time-sensitive leads (offer accepted with an exchange deadline, a mortgage product about to expire, a chain waiting to proceed) escalate to senior LOs via SMS within 2 minutes. Standard enquiries (early-stage research, 6+ month timeline, browsing rates) book a standard follow-up. Differentiate hot leads (ready to proceed, needs an Agreement in Principle this week) from tyre-kickers (checking multiple brokers, months from a decision). Senior LOs only engage with high-urgency, high-quality opportunities.
First-Time Buyer vs Investor Qualification
First-time buyers (Help to Buy, Shared Ownership, low-deposit schemes, guidance on the process) route to first-time buyer specialists who explain the process, the schemes, and deposit options. Investors (rental properties, HMOs, refurbishment projects, limited company portfolios) route to investment property experts who cover: number of existing mortgages, rental cover / ICR, rental income, SDLT on additional properties, and limited company (SPV) structures. Each segment gets specialist expertise from first contact.
FCA Authorisation & Panel Compliance
Every enquiry is checked against your lender panel and the case types you are authorised to advise on. If it fits, the AI books an appointment. If it falls outside your panel (for example a specialist product you do not offer), it politely declines: 'That is outside our current lender panel, but I can refer you to a broker who specialises in that area.' Prevents advising outside your FCA permissions, keeps you compliant with MCOB, and protects your standing as a directly authorised firm or appointed representative.
Remortgage Breakeven & Savings Calculator
Remortgage enquiries collect the current rate, loan balance, years remaining, and target rate. AI gives a ballpark: 'Switching from 7% to 5.5% on your £300K balance could save roughly £300 a month. With typical product and legal fees of around £1,000-£1,500, you would break even within a few months.' Qualifies serious remortgage candidates (meaningful savings, quick breakeven) from those better off staying put. Saves LO time on remortgages that do not stack up.
Document Checklist & Application Prep
After booking the Agreement in Principle, AI sends an SMS and email with the documents required: last 3 months' payslips (or 2-3 years' SA302s and tax-year overviews if self-employed), last 3 months' bank statements, proof of ID and address, and consent to a credit check. It explains what lenders need, why each document matters, and where to find it. Borrowers arrive organised and prepared. Reduces 'I do not have that' delays and speeds up the Agreement in Principle.
See It In Action
Sample call: first-time buyer books an Agreement in Principle for a £240K purchase
Integrates With Your Mortgage Software
Seamless integration with Twenty7Tec, Mortgage Brain, IRESS, Smartr365, One Mortgage System (OMS), and all major sourcing and CRM platforms. Leads flow automatically into your existing workflow.
Frequently Asked Questions
Can the AI quote mortgage rates or provide specific APRC numbers?
Does it integrate with Twenty7Tec, Mortgage Brain, Smartr365, OMS, or other mortgage systems?
What happens when a borrower needs a product outside your lender panel or expertise?
How does it handle purchase leads with an offer accepted and an urgent Agreement in Principle needed?
Can it differentiate between first-time buyers, home movers, investors, and remortgages?
What if a borrower has complex credit issues like a recent bankruptcy, IVA, repossession, or CCJs?
How does it track lead sources (MoneySuperMarket, Rightmove, Google Ads) for ROI analysis?
Can it send document checklists and Agreement in Principle instructions automatically after booking?
Stop Losing £3K-£10K Per Completed Case to Slow Response Times
Brokers who reply within 5 minutes win far more of the business than those who wait 30 minutes. Live in 48 hours. No hardware, no training, just better lead capture.
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