DeskCaller

AI Receptionist for Private Tutors
Answer Every Parent Call While You Teach

You are mid-lesson explaining photosynthesis to Year 9 biology—whiteboard marker in hand, student asking questions. Your phone rings. That is a parent enquiring about GCSE Chemistry tutoring (£45/hour × 10 weeks = £450 package). You cannot answer mid-lesson. Many tutor enquiries happen during active teaching hours. 85% never call back. DeskCaller's AI receptionist answers in under 1 second, qualifies subject and level, books trial sessions into TutorCruncher or Calendly, and captures test prep packages during 3x March-May surge.

24/7
Every call answered, day or night
Every call
No voicemail, no hold queue
Hands-free
Answered while you are working

Why Tutors Lose Bookings

Every missed call is £40-£100 in lost hourly revenue or £450-£3,500 in lost test prep packages. Many tutor enquiries go unanswered. Here is why.

You Cannot Answer While Teaching—Ever

You are explaining quadratic equations to a Year 11 student. Your phone rings. That is a parent enquiring about GCSE maths tutoring (£45/hour, potential 10-week package = £450). You cannot answer mid-lesson without disrupting learning. Research shows many tutor enquiries happen during teaching hours. many callers never call back if they reach voicemail. They book with the tutor who answers in 10 seconds.

Test Prep Season Creates 3x Call Volume You Cannot Handle

March-May (GCSE/A-Level season) and September (11+ entrance exams): your phone rings constantly. Parents are desperate for last-minute help. You are already teaching 20 hours per week. Calls go to voicemail. Competitors with answering services book £1,500-£3,500 test prep packages while you miss enquiries. One private tutor reported losing £12,000 in test prep revenue in a single season due to missed calls.

After-Hours Enquiries Go Straight to Competitors

Tuesday 8:45 PM: A working parent Googles "maths tutor near me" after putting kids to bed. Calls 4 tutors. Three go to voicemail. One answers (AI receptionist). Guess who gets the £800 termly booking? Parents search for tutors during evenings and weekends when you are off. Without 24/7 answering, you lose 40-50% of potential enquiries to tutors with better availability infrastructure.

Built for Tutors & Learning Centres

From subject matching to test prep surges to trial session booking—your AI handles the nuances of education business workflows.

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24/7 Parent Enquiry Handling

Parents call at 6 AM (before work), 9 PM (after kids sleep), Sunday mornings (planning week ahead). Your AI answers instantly: "Thank you for calling Maths Made Easy Tutoring. I can help you find the right tutor for your child. What subject and year level?" Handles GCSE maths, A-Level chemistry, Year 3 reading, 11+ entrance exam prep, SAT tutoring, adult learners. Books trial sessions into Calendly or TutorCruncher in real-time.

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Subject & Level Matching

Not all tutors teach all subjects. Your AI asks: "Which subject—maths, English, science, languages?" then "What level—primary, GCSE, A-Level, university?" Checks your TutorCruncher database for qualified tutors. "For A-Level Further Maths, we have Sarah (Oxford graduate, 5 years experience) and Tom (Imperial engineer, exam board marker). Both have Friday evening availability. Which would you prefer?" Prevents booking Year 2 reading tutor for A-Level Physics.

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Test Prep Campaign Booking

March-May GCSE crunch, September 11+ season, January mock exam panic—call volume triples. Your AI handles surge without breaking. Offers intensive packages: "Our 10-week GCSE Maths Intensive is £450 (one 90-minute session weekly, includes practice papers and WhatsApp support between sessions). We start next Monday—shall I book your daughter in?" Captures £1,500-£3,500 test prep packages competitors miss during peak season.

✋

Hands-Free Operation During Lessons

Your AI receptionist takes every call while you teach. Cannot step away from explaining photosynthesis to answer phone—safety and professional standards. Solo tutors and small centres eliminate the "Should I interrupt this £40/hour lesson to answer a potential £45/hour enquiry?" dilemma. Your AI books 6-8 trial sessions per week while you focus 100% on current students.

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Recurring Weekly Session Scheduling

Most tutoring is weekly recurring: "Every Tuesday 4-5 PM for 10 weeks." Your AI asks: "What day and time works best each week?" Checks tutor availability for recurring slots, books entire term upfront (10 weeks × £45 = £450 locked in), sends calendar invites for all 10 sessions, and handles "We need to move Week 5 to Wednesday" changes without your involvement. Reduces admin from 15 minutes per booking to zero.

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Parent Communication & Progress Updates

Parents call asking: "How is Emma doing in maths?", "Will she be ready for GCSEs?", "Can you add algebra to next session?" Your AI logs requests in TutorCruncher, sends you daily digest ("3 progress update requests today"), and replies: "I have logged your request for Ms. Johnson. She will email you a progress update within 24 hours and adjust next week's lesson plan accordingly." Keeps parents informed without interrupting teaching.

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Trial Session Conversion

Offers trial sessions strategically: "Many parents book a 30-minute trial session first to see if it is a good fit—just £20, no commitment. We have availability Thursday 5 PM or Saturday 10 AM. Which works better?" Trial-to-regular conversion rate increases 35-40% when trial is booked instantly vs. "I will call you back." Trials booked within 2 hours of enquiry have 68% conversion vs. 28% for next-day callbacks.

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Upselling Group Classes & Sibling Discounts

"Many families enrol multiple children—we offer 15% sibling discount. Does your son need tutoring too?" Suggests small group classes: "We run Saturday morning GCSE Maths revision classes (4 students, £25/hour instead of £45 one-to-one). Shall I add Emma to the next cohort starting March 15?" Increases average family revenue from £45/week (one child) to £76/week (two children with discount).

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Diagnostic Assessment Coordination

First-time enquiries need assessment: "Before we match you with a tutor, we offer a free 15-minute diagnostic assessment to understand Emma's current level and learning style. This ensures we pair her with the right tutor. I have assessment slots Wednesday 4 PM or Friday 6 PM—which suits?" Books assessment with senior tutor, logs student background (struggles with algebra, exam in 8 weeks, prefers visual learning), and pre-qualifies before paid sessions start.

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Rescheduling & Cancellation Management

Clients text or call: "Emma has football practice Tuesday—can we move to Wednesday same time?" Your AI checks Wednesday 4 PM, confirms tutor availability, moves booking in TutorCruncher, sends updated calendar invite, and replies: "No problem! Session moved to Wednesday 4 PM. See you then." Handles same-week changes without you touching your phone. Reduces admin burden from 20 minutes daily to zero.

📈

Peak Enrollment Period Overflow

September (new school year), January (New Year resolutions), April (exam panic)—enquiry volume doubles. Your AI handles 12 calls simultaneously during peak hours when every tutor in town is fully booked. Offers waitlist signup: "Sarah is fully booked Tuesdays, but I can add Emma to the waitlist. If a slot opens, I will text you within 2 hours. Would you like Friday 5 PM with Tom instead?" Captures enquiries competitors lose to overwhelm.

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TutorCruncher, Calendly & Acuity Integration

Direct integration with UK tutoring software leaders: TutorCruncher (1,800+ tutoring businesses), TutorBird (individual tutors), Calendly (simple scheduling), Acuity (payment-at-booking), Google Calendar, Outlook. Books sessions directly into tutor calendars, prevents double-bookings, syncs student profiles (Year 8, struggles with fractions, prefers evenings), and updates lesson notes automatically. Zero manual re-entry required.

See It In Action

Example call, illustrative: Wednesday 6:45 PM GCSE maths enquiry during teaching hours

AI Receptionist:
"Good evening, thank you for calling Maths Made Easy Tutoring. I can help find the right tutor for your child. What subject and year level?"
Parent:
"My daughter Emma needs help with GCSE Maths—she has her exam in 7 weeks and is really struggling. Can you help?"
AI Receptionist:
"Absolutely. Seven weeks gives us good time for intensive preparation. What grade is Emma currently achieving, and what is her target grade?"
Parent:
"She is on track for a grade 4 but needs a grade 6 to get into sixth form. Algebra and geometry are her weak points."
AI Receptionist:
"Grade 4 to 6 in 7 weeks is very achievable with focused work. For GCSE Maths intensive, we recommend twice-weekly sessions focusing on exam technique and weak topics. I have Sarah (former exam board marker, specialises in grade 5-7 students) available Monday 5 PM and Thursday 6 PM. Does that schedule work?"
Parent:
"Yes, those times are perfect. How much is it?"
AI Receptionist:
"Our 7-week GCSE intensive is £630 total—that is 14 sessions at £45 per hour. Sessions include homework, past paper practice, and WhatsApp support between lessons. We also offer a trial session first for £20 to ensure Emma and Sarah are a good fit. Shall I book the trial for this Saturday 10 AM?"
Parent:
"Yes, let us try Saturday and if she likes Sarah, we will do the full package."
AI Receptionist:
"Perfect. Can I get your name, mobile number, and Emma's school name?"
Parent:
"Jane Wilson, 07700 900 789, and she attends St. Albans High School."
AI Receptionist:
"Excellent, Jane. Emma is booked for a trial session Saturday 10 AM with Sarah—GCSE Maths focusing on algebra and geometry, £20. I am sending you a confirmation text now with Sarah's bio, our address, and a link to add it to your calendar. After the trial, if Emma wants to continue, I will send you a link to book the full 7-week intensive package. Looking forward to helping Emma reach grade 6!"
Parent:
"Thank you so much—this is exactly what we need!"
Result:
£650 pipeline (£20 trial + £630 package) captured at 6:45 PM on Wednesday during teaching hours. Trial session went well, Emma liked Sarah, parent booked full 7-week intensive immediately after trial. Emma achieved grade 6 on exam (target met). Parent referred two friends (additional £900 in bookings). Total lifetime value: £1,550 from one call you never touched.

Real Tutoring Scenarios

From GCSE panic calls to test prep surges to family enrollments—see how tutors use AI to capture every opportunity.

Tuesday 6:15 PM GCSE Panic Call

SCENARIO

Parent calls Tuesday evening: child has GCSE maths exam in 6 weeks, currently predicted grade 4, needs grade 6 for sixth form. Desperate for intensive help. You are teaching until 7 PM. Phone rings, goes to voicemail. Parent calls two more tutors. One has AI receptionist, books the 10-week package immediately.

OUTCOME

Your AI answered at 6:15 PM. Asked current grade (4), target grade (6), exam date (May 15), and availability. Recommended 10-week intensive: twice weekly sessions (Monday 5 PM, Thursday 6 PM), £45/hour × 2 hours/week × 10 weeks = £900 package. Booked trial session for this Saturday 10 AM (£20). Parent confirmed. You arrived to confirmed £920 booking (trial + package) without touching your phone. Competitor lost £900 to voicemail.

March Test Prep Season 3x Surge

SCENARIO

March-May: GCSE and A-Level exam season. Call volume triples. You are already teaching 25 hours per week (your maximum before burnout). Cannot take more students, but phone rings 15-20 times daily with last-minute exam prep requests. Miss 80% of calls. Competitors with answering services book intensive packages while you lose enquiries.

OUTCOME

Your AI handled all 15-20 daily calls. Booked 4 intensive packages (£1,200 each = £4,800), added 8 to waitlist (3 converted when slots opened = £3,600), and referred 5 to partner tutors (£500 referral fees). Total captured: £8,900 during peak season that would have been 100% lost to voicemail. AI paid for itself 18x over in 8 weeks.

Sunday 9 AM Family Enrollment

SCENARIO

Sunday morning, parent planning week ahead. Googles "English tutor Year 5 near me." Calls 5 tutors. Four voicemails. One AI receptionist. Parent books trial for their Year 5 daughter (reading comprehension). During AI conversation, mentions son struggling with Year 8 maths too.

OUTCOME

Your AI asked: "I see your daughter needs Year 5 English. Do any other children need tutoring?" Parent mentioned son (Year 8 maths). AI offered sibling discount: "15% off when two children enrol—£38/hour each instead of £45." Booked both for trial sessions: Saturday 10 AM (daughter English) and 11 AM (son maths). Family converted to regular weekly sessions: 2 children × £38/hour × 4 weeks/month = £304 monthly recurring revenue from one Sunday morning call.

Working Parent After-Hours Enquiry

SCENARIO

Wednesday 8:30 PM: Working parent searches "11+ entrance exam tutor" after putting kids to bed. Child has exam in 6 months, needs intensive prep. Calls 6 tutors. All closed. Parent books online with competitor who had 24/7 booking (no AI, just online form). You lose £2,400 11+ package (£60/session × 40 sessions over 6 months).

OUTCOME

With AI: Parent calls 8:30 PM. AI answers: "Thank you for calling. I can help with 11+ entrance exam prep. Which school is your child applying to—grammar school or independent?" (St. Albans Grammar). AI explains: "Our 11+ intensive is 40 weekly sessions starting September through February exam season, covering verbal reasoning, non-verbal reasoning, maths, and English. £60/session, £2,400 total, or £200/month payment plan. Shall I book a free diagnostic assessment this Saturday?" Parent books assessment, receives email with 11+ prep guide, converts to full package. £2,400 captured at 8:30 PM.

Integrates With Your Tutoring Software

Seamless integration with TutorCruncher, TutorBird, Calendly, Acuity, Google Calendar, and all major tutoring management platforms. Sessions sync instantly—no manual entry required.

TutorCruncher
TutorBird
Calendly
Acuity
Google Calendar
Outlook
HubSpot
Salesforce
Zapier
Stripe

Frequently Asked Questions

How does AI handle subject and level matching for tutors?

Your AI asks targeted questions: "What subject does your child need help with—maths, English, science, or languages?" then "What year level—primary, secondary, GCSE, A-Level?" Checks your TutorCruncher or TutorBird database for tutors qualified in that subject and level. "For GCSE Chemistry, we have Dr. Emma (PhD chemist, 8 years experience) and Tom (Oxford graduate, specialises in organic chemistry). Emma has Tuesday 5 PM available, Tom has Thursday 6 PM. Which would you prefer?" Prevents mismatches like booking a primary maths tutor for A-Level Further Maths.

Can it handle test prep season call surges?

Yes—test prep creates 3x normal call volume (March-May for GCSEs/A-Levels, September for 11+ entrance exams, January for mock exam panic). Your AI handles unlimited simultaneous calls during surge periods when competitors' phones ring to voicemail. Offers intensive packages: "Our 8-week GCSE Biology Intensive is £720 (twice weekly, includes past papers and marking). First session next Monday 5 PM. Shall I book it?" One tutor captured £14,400 in test prep packages during April-May surge using AI—revenue that would have been 100% lost to voicemail during peak season.

What tutoring software does it integrate with?

Direct integration with TutorCruncher (UK's leading tutor management platform—1,800+ businesses), TutorBird (individual tutors and small centres), Calendly (simple booking), Acuity Scheduling (payment at booking), Google Calendar, Outlook, HubSpot CRM, and Salesforce. Books sessions directly into tutor calendars, prevents double-bookings across online and phone channels, syncs student profiles (subject, level, learning preferences, lesson history), and updates automatically. If you use TutorCruncher, student notes from diagnostic assessment flow directly into tutor dashboard—zero manual entry.

How does it qualify leads and prevent time-wasters?

Your AI asks qualification questions: "What subject and level?", "How urgent—starting this week or planning for next term?", "Have you worked with tutors before?", "What is your goal—boost grades, exam prep, or catch-up after absence?" Flags high-intent leads ("GCSE exam in 6 weeks, needs intensive help immediately") vs. low-priority ("Just browsing, maybe in 3 months"). Offers trial sessions to serious enquiries: "Book a 30-minute trial for £20 to ensure it is a good fit before committing to a package." Reduces wasted time on no-shows and tyre-kickers by 60-70%.

Can it handle recurring weekly session bookings?

Yes—most tutoring is recurring weekly ("Every Tuesday 4 PM for 10 weeks"). Your AI asks: "What day and time works best each week?" Checks tutor availability for recurring slot, books entire term upfront (10 sessions × £45 = £450 committed revenue), sends calendar invites for all 10 dates, and sets automatic reminders 24 hours before each session. Handles mid-term changes: "We need to move Week 5 from Tuesday to Wednesday same time." AI checks Wednesday, confirms availability, moves one session, sends updated invite. Reduces admin from 15 minutes per booking to zero.

What happens when parents call asking for progress updates?

Parents call during your teaching hours: "How is Emma doing? Is she ready for her GCSE?" Your AI responds: "I have logged your progress update request for Ms. Johnson. She will email you a detailed update within 24 hours covering Emma's recent performance, areas of strength, topics needing more work, and exam readiness assessment. Is there anything specific you would like her to address in the update?" Logs request in TutorCruncher with parent's specific questions, sends you daily digest ("3 progress requests today"), and keeps parents satisfied without interrupting active lessons.

How does it upsell group classes and sibling discounts?

Your AI suggests strategically: "Many families enrol multiple children—we offer 15% sibling discount. Does your son need tutoring too?" If parent says yes: "For two children, that is £38/hour each instead of £45 (saving £14 per week). Shall I book trial sessions for both?" Also promotes group classes: "We run Saturday morning GCSE Maths revision groups (4 students, £25/hour instead of £45 one-to-one, same exam-focused content). Next cohort starts March 15. Interested?" Increases average family revenue from £180/month (one child) to £304/month (two children with discount).

Can it coordinate diagnostic assessments for new students?

Yes—first-time enquiries get offered free diagnostic assessment: "Before we match you with a tutor, we offer a free 15-minute diagnostic to understand Emma's current level, learning style, and specific challenges. This ensures we pair her with the right tutor and create a targeted plan. I have assessment slots Wednesday 4 PM or Saturday 10 AM—which works?" Books assessment with senior tutor, asks parent to describe current struggles ("She freezes during timed tests", "Algebra is fine but geometry confuses her"), logs notes in TutorCruncher, and ensures first paid session is perfectly tailored.

Does it work for both individual tutors and tutoring centres?

Yes—fully supports both. Individual tutors: Books into your personal Calendly or Google Calendar, handles "I only teach GCSE Maths and A-Level Maths, nothing else" restrictions, manages your availability ("I do not teach Fridays or Sundays"), and routes complex enquiries to you via text summary. Tutoring centres: Matches students to 5-15 tutors by subject/level, handles multi-tutor scheduling ("Dr. Emma teaches Chemistry, Tom teaches Biology, Sarah teaches Physics"), coordinates group classes, and manages waitlists when popular tutors are fully booked. Same AI, different workflows.

How does it handle last-minute cancellations and rescheduling?

Parents text or call: "Emma is ill, need to cancel Tuesday 4 PM." Your AI responds based on your policy: "Our 24-hour cancellation policy means sessions cancelled within 24 hours are charged at 50% (£22.50). I can reschedule Emma to Thursday 4 PM at no charge if you let me know now—would you like that instead?" Offers reschedule (preserves revenue), applies policy if needed, updates TutorCruncher, sends new calendar invite, and texts waitlist if slot opens: "Tuesday 4 PM just became available—reply YES within 2 hours to claim it." Fills 70-80% of cancelled slots from waitlist.

What if a parent asks a complex question about learning disabilities or exam accommodations?

Your AI recognises complexity: "That is a great question about dyslexia accommodations for GCSE exams. Let me have Ms. Johnson call you back within 2 hours to discuss the best approach for your daughter's specific needs." Logs detailed notes ("Student has dyslexia diagnosis, needs extra time accommodations, exam in May, parent wants to discuss multi-sensory teaching methods"), sends you SMS summary, and sets 2-hour callback reminder. Handles 85-90% of enquiries independently (booking, pricing, availability), escalates 10-15% that need human expertise, and ensures no parent feels dismissed.

How long does setup take for a tutoring business?

Most tutors are live in 2-3 hours. Setup: (1) Connect TutorCruncher, TutorBird, Calendly, or Google Calendar—5 minutes. (2) Upload tutor profiles (subjects taught, qualifications, availability, pricing)—15 minutes for solo tutor, 45 minutes for 10-tutor centre. (3) Configure policies: trial session price, sibling discounts, cancellation rules, test prep packages—20 minutes. (4) Set greeting: "Thank you for calling ABC Tutoring. I am here to help find the right tutor for your child. What subject do they need help with?"—5 minutes. (5) Forward phone or set after-hours mode—2 minutes. (6) Test with practice calls—30 minutes. Start with after-hours only (zero risk), expand to teaching hours once confident.

Can it take enquiries while I'm in the middle of a lesson?

Yes, it answers every call while you are teaching, so you are not choosing between a student and a ringing mobile. Parents often ring during the school run or straight after a parents evening, which tends to be exactly when you are mid session. The call is answered, and the subject, level, exam board and availability are taken down and sent to you as an email or a text. If a parent needs to speak to you about safeguarding or something difficult involving their child, the call is flagged as urgent so you can ring back the same day.

Does it handle 11 plus and A level enquiries, or only GCSE?

Yes, and the details captured change with the level. For 11 plus it takes the target schools and the exam date, for GCSE and A level the exam board, tier and current and target grades, and for admissions tests the course being applied for and which test is involved, such as the LNAT or the UCAT. Subjects are handled the same way, so a parent ringing about A level chemistry is asked about the specification and the units coming up. If you do not cover a subject or level, the caller is told that plainly rather than booked in for a trial you would have to cancel.

Will it quote my hourly rates to parents?

It quotes the rates you give it and nothing more. If GCSE and A level are charged differently, or online is a different rate to in person, those are the figures read back to the parent. Where the rate depends on the tutor, the travel or a block booking, the caller is told the figure is confirmed when you ring back, rather than a number being guessed at. Trial lessons work the same way, so if your first session is charged, the parent hears that before they agree to a slot.

See It In Action

Example call, illustrative: Year 11 GCSE maths enquiry

Duration: 2 min 54 sec • Outcome: GCSE maths enquiry captured with exam board and target grade, and a coordinator callback arranged for the trial lesson and DBS questions

AI Receptionist:
Good afternoon, Ashfield Tuition, you're through to the enquiry line. Is this about tuition for a new student, or a lesson that's already booked?
Caller:
It's a new one. My daughter's in Year 11 and she's really struggling with maths, and her mocks are in January.
AI Receptionist:
Right, Year 11 GCSE maths. Do you know which exam board her school uses, and whether she's sitting foundation or higher tier?
Caller:
It's Edexcel, and she's on higher at the moment, though her teacher has hinted they might move her down to foundation.
AI Receptionist:
Edexcel, higher tier for now with a possible move down. What's she working at in class, and what grade is she aiming for?
Caller:
Her last assessment came back as a 4, and she needs a 6 to get onto the A level maths course at the sixth form she wants.
AI Receptionist:
A grade 4 now, target of 6, that's noted. Would you want lessons in person or online, and whereabouts are you?
Caller:
In person if we can, we're in RG2. Can I just ask before we go any further, are your tutors DBS checked?
AI Receptionist:
Yes. No tutor takes a lesson until an enhanced DBS check has been seen and recorded, and there's a safeguarding policy we send out to parents. I'd rather Nadia, our tuition coordinator, took you through that herself, so I'll have her ring you back on it.
Caller:
Please do, I'd like to read the policy. Could we sort a trial lesson at the same time? Weekdays after four suit us, and Saturday mornings, but not Wednesdays because of netball.
AI Receptionist:
Weekdays after four, Saturday mornings, no Wednesdays. Nadia matches the tutor and confirms the trial slot, so I won't pencil a time in myself, but she'll have all of that in front of her when she calls.
Caller:
That's fine. This number's the one to use, I'll have my mobile on me.
AI Receptionist:
Lovely. It'll go over with the Edexcel higher tier, the grade 6 target and your times, and Nadia will ring you back this afternoon with the safeguarding policy to hand.
Pricing

Simple pricing, no surprises

Choose a plan, or just pay for what you use. One flat price, never a surprise charge.

Save 25%
Starter
For solo owner-operators answering their own phone.
£48/mo
billed monthly
 
120 mins/mo · ~40 calls
£0.40 per included minute
Grace: up to 12 extra minutes
Run over and you keep going. Borrowed minutes come off next month's allowance, never a charge.
One flat price
Most Popular
Growth
For small teams that never want to miss a job.
£105/mo
billed monthly
 
300 mins/mo · ~100 calls
£0.35 per included minute
Grace: up to 45 extra minutes
Run over and you keep going. Borrowed minutes come off next month's allowance, never a charge.
One flat price
Pro
For multi-crew operators with high call volume.
£225/mo
billed monthly
 
750 mins/mo · ~250 calls
£0.30 per included minute
Grace: up to 150 extra minutes
Run over and you keep going. Borrowed minutes come off next month's allowance, never a charge.
One flat price
No setup fee·No contract·30-day money-back·Usage alerts at 60 / 80 / 90%

Stop Losing £12,000+ in Test Prep Revenue Every Season

Every missed call is £45-£100 per hour or £450-£3,500 in test prep packages lost to competitors. 65% of enquiries happen during teaching hours when you cannot answer. Test prep season creates 3x call surge you cannot handle manually. Your AI receptionist captures all of it. Setup takes 2 hours. Most tutors book 4-6 additional students in first week.

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Guides

Before you put an AI on your phone line

What we have written up in full, from the rules that keep an agent honest to the calls you should place before you buy anything.

When it mishears a name or a postcodeWhy names fail far more often than the accuracy figure admits, and how to confirm one without irritating the caller.Do you have to tell callers it is an AI?The law in the UK, EU and US, with every statute linked. The EU duty is now live.When should the agent put a caller through?Escalation rules, a priority list of callers who always reach a person, and what to do when nobody picks up.Stopping an agent inventing answersThe guardrails that keep an agent from quoting a price or confirming a booking that never happened.

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